What is a meme? A “meme” can be a still or animated image used to convey a phrase, concept, or context, it is used to replace words. It is usually a humorous image, video, piece of text, etc. that is copied (often with slight variations) and spread rapidly by Internet users. They are everywhere and are a language to themselves....
1. Buying that which you don’t understand. Jet seemed to inject all of their money into their marketing, on the novelty of curation. There was little evidence to show that they were retaining the customers when the novelty wears off. Jet was just too new. It had a better design strategy than Walmart and gave it something different. In...
Meeting someone once or twice is pretty easy. Creating a robust professional relationship requires work and TLC. You can run into the same person at a mixer or 3. Connecting in meaningful ways, or even reconnecting, proves to be an elusive skill for most. If you're looking to reconnect with contacts you've met once or twice, or colleagues you...
The way we communicate has changed forever. Talk is cheap and a picture is worth a thousand words right? Yet how many in your organization are visually conversant in the new language? How many on your team are digitally literate? How many are at least visually literate? Is there a difference? Information overload runs rampant. The average person’s attention span...
Not all memories are treated equally. A memory bias is a cognitive bias that either enhances or impairs the recall of a memory (either the chances that the memory will be recalled at all, or the amount of time it takes for it to be recalled, or both), or that alters the content of a reported memory. There are...
Relationships : The MVP of Metrics Track this: The number of people you are serving face to face, the type, level and commitment to service. Simply tracking and valuing this will make it easier for you to create and give more value in your products and services, and build stronger bonds of loyalty and trust with your customers and business community. As...
Track This: The number of visitors who interact with your business, and the experiential paths they take. Traffic, or the number of visitors who interact with your business or endeavor is incredibly important to measure. Whether you have a website or a brick and mortar store, measuring traffic helps you: Identify how many people are visiting and getting to know...
Below is a free chapter from our book, The Heroik Power of Headlines. If you like this post, you'll love our book. If you find this content leaves you with a lot of questions, you'll also love our book. Read on and enjoy! You’ve heard it said from every corner of the web and media world, that content is king...
There are many books out there disguised as how-to's, prompting you to tell your story through social media, and to use it as a platform to build a more authentic brand. But let's be real, most of these books are far removed of specifics with watered down recommendations to use social media to tell your story. Some of the better books on...
In June of 2013 REI reduced it’s lifetime return policy to just one year - equivalent or lower than the manufacturer’s warranty.  Citing the growth of abuse of the long time policy, REI decided to end it’s original 100% Lifetime Satisfaction Guaranteed Return Policy that attracted hundreds of thousands of high-end consumers who became loyal to the brand. What seemed...

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