1. Buying that which you don’t understand. Jet seemed to inject all of their money into their marketing, on the novelty of curation. There was little evidence to show that they were retaining the customers when the novelty wears off. Jet was just too new. It had a better design strategy than Walmart and gave it something different. In...
Part One in Our 4 Part Series - An Introduction to Dirigible Architecture If you think about the standard approach to elevating your position; the good ole hard work corporate ladder model, it completely relies on years of effort and energy with little to no certainty. You basically build your way to the top, one project, one floor, one rung at...
The way we communicate has changed forever. Talk is cheap and a picture is worth a thousand words right? Yet how many in your organization are visually conversant in the new language? How many on your team are digitally literate? How many are at least visually literate? Is there a difference? Information overload runs rampant. The average person’s attention span...
When it comes to successful digital transformation, most businesses have a lot of growing up to do. On the quest for the competitive edge in the Digital Age, simply adding technology to your business model will not get you that edge. What you need, is a clear transformation strategy to integrate and adapt your business model to the digital...
There is a lot of wasted time at work. There are 3 pink elephants in the room when it comes to wasted time at work. They’re email, meetings and distractions. They’re slowing you down and costing you a fortune of up to 40% of your work day, or 3.2 hrs per day per employee. Some smart companies have found ways...

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