Eli Pariser explains in  The Filter Bubble: What the Internet Is Hiding from You, how big companies, specifically search engines like Google, are personalizing search results based on your individual activity. So now, if you Google your self/business for example, you’re likely to see yourself climb the charts so to speak, but this isn’t what the rest of the world sees in their search results. So you may be fooled into thinking that your business is in good standing in terms of Google ranking, without realizing you are nowhere near page one of the search results for your primary category and keywords. Read More