Want more bang for your buck on social media? I’m sick of people getting robbed on it, and then called wrong or negative when they get frustrated. It’s not you. It’s them. Here are 3 sneaky methods the top marketers are using to work-around the BS of Facebook and other social platforms. 1. Make your goal hacking Facebook’s algorithm and...
  https://youtu.be/JI6panzn0Vw Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture giving you a little Heroik TLC to get your growth engine rev’d up and mission ready for life. I’m your host, Nicholas McGill , Chief Experience Officer for Heroik Media. Thank you so much for joining us on episode 10. Wow 10...
Technology has enabled a global, always-on market. The speed of disruption is eroding industries that were once rock solid. Consumers have more options than ever before. In fact, they have so many options, that there are entire new industries to help them decide and cope with the overload and anxiety of choice fatigue. The global competition, technological disruption and erosion...
I take on new themes every year. Often they are small phrases or tiny one word concepts that help me improve my life. Believe me, you can spend a lifetime appreciating the implications of seemingly small words. Here are 5 G-words whose lessons will bring you greater wealth and happiness. Gratitude There’s an old saying “Where you look is where you...
In this post, we'll discuss 7 metrics that are fit to help any endeavor, of any size elevate and grow forward. A wise, old man (Joe Rohde) once told me, “where you look is where you go.” This is true in business and life. And it’s really easy to focus on the wrong things, the numbers that don’t matter or...
Relationships : The MVP of Metrics Track this: The number of people you are serving face to face, the type, level and commitment to service. Simply tracking and valuing this will make it easier for you to create and give more value in your products and services, and build stronger bonds of loyalty and trust with your customers and business community. As...
Track This: The number and quality of those people who like you, like what you do, and want you to succeed. Let’s begin by defining what I mean when I say fan. I’ll give you a hint, it has little to do with social media. A fan is someone who knows you, likes you, likes what you do and wants...
In June of 2013 REI reduced it’s lifetime return policy to just one year - equivalent or lower than the manufacturer’s warranty.  Citing the growth of abuse of the long time policy, REI decided to end it’s original 100% Lifetime Satisfaction Guaranteed Return Policy that attracted hundreds of thousands of high-end consumers who became loyal to the brand. What seemed...

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