Just what the heck is a growth engine anyway? Where do you find them? How are they different from marketing solutions you can buy off the shelf? What exactly does the term Growth Engine mean? In this post we’ll cover the gist, key components, to help you filter out the noisy gimmicks and identify solutions that work. From the...
If you take time to identify the top-performing 20% of your efforts, you can focus on stewarding their growth and optimizing your efforts. This is the promise of the 80/20 Rule, but the trick is learning how to find it. The Concept and History In Brief The rule states that, for many events, roughly 80% of the effects come from 20%...
When people talk about the 80/20 Rule, they are most often referring to the idea that 20% of an effort produces 80% of the desired results. And that by focusing on enhancing that 20% you can optimize your business. However, there are a few problems with this concept and its intended business applications. 1. For starters, the commonly shared, watered...
When you sit at your computer, if the first screen you pop open is your email inbox, it’s probably your goto workspace throughout your day. The inbox is a great place to be responsive to business needs and customers, but it’s overrun with distractions, that help you feel busy, kill time, get distracted and lose productivity. It’s probably time...
You’ve probably never heard of it. One of the simplest ways to regularly drive repeat customers and referrals is to strive to achieve and maintain operational integrity. Simply put it is the measure of alignment between your hype and your hustle, your words and your actions. And it is also the most commonly ignored aspect of just about every...
https://youtu.be/AcRXZJvnLcA Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture to help you fired up and mission ready for life. I’m your host, Nicholas McGill, Chief Experience Officer for Heroik Media. Thank you so much for joining us on episode 14. This may be the best and most important episode of the...
Show Links Show Notes Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture to help you get business, life and you mission ready for life. I’m your host, Nicholas McGill, Chief Experience Officer for Heroik Media. Thank you so much for joining us on episode 13. In this episode I’m going to talk...
Let’s dive right in. Marissa Mayer got a lot of press, hype and buzz when she took over. She was very influential force for women. However, professionally, her strategy was scattered, and her tactics were cherry picked from plays that were over-hyped and poorly thought “me too” plays. By that I mean, a struggling company sees other successful companies...
Are you struggling with calculating ROI on your big data initiatives? You’re not alone. Many are reluctant to ask their peers about it, others don’t talk about it, but the elephant in the room needs to come atop the agenda, as does the culture that finds it appropriate not to discuss it. It’s a hot business buzz word after all....
Technology has enabled a global, always-on market. The speed of disruption is eroding industries that were once rock solid. Consumers have more options than ever before. In fact, they have so many options, that there are entire new industries to help them decide and cope with the overload and anxiety of choice fatigue. The global competition, technological disruption and erosion...

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