why you need an offmode
The largest contributor to personal and professional burnout, anxiety and depression currently overwhelming you is in your pocket, on your desk, and in your bag. And there’s a simple little practice to keep it all in check, stay balanced, and operating optimally. It’s called #OffMode and doing it right can get you back to your high performing self again. In...
I can’t believe you clicked on this. Wait yes I can. Now let’s talk about why first, then, on my honor, I’ll deliver on the promise the 6-second business strategy. Here we go. The Internet is flooded with hollow promises of 90-day marketing programs (funnels, lead pages, list building) and one-offs, presenting themselves as “strategies” that will give you a...
Is constantly flying by the seat of your pants a sustainable strategy? Can you make it to big wins just by cycling through the trending tactics of the moment? There are many out there who proudly swear by this approach and just wing it. And there are many more who operate on this mantra and don’t even realize it....
Just what the heck is a growth engine anyway? Where do you find them? How are they different from marketing solutions you can buy off the shelf? What exactly does the term Growth Engine mean? In this post we’ll cover the gist, key components, to help you filter out the noisy gimmicks and identify solutions that work. From the...
When people talk about the 80/20 Rule, they are most often referring to the idea that 20% of an effort produces 80% of the desired results. And that by focusing on enhancing that 20% you can optimize your business. However, there are a few problems with this concept and its intended business applications. 1. For starters, the commonly shared, watered...
You’ve probably never heard of it. One of the simplest ways to regularly drive repeat customers and referrals is to strive to achieve and maintain operational integrity. Simply put it is the measure of alignment between your hype and your hustle, your words and your actions. And it is also the most commonly ignored aspect of just about every...
https://youtu.be/AcRXZJvnLcA Welcome to the Heroik Hour, the podcast where we discuss and bring together Technology Leadership and Culture to help you fired up and mission ready for life. I’m your host, Nicholas McGill, Chief Experience Officer for Heroik Media. Thank you so much for joining us on episode 14. This may be the best and most important episode of the...
TL:DR -  Digital metrics of Social Capital like (followers, likes, connections) fail to fulfill their  primary function - to accurately measure and account for the influence and reach of relationships between brands, platforms, and audience. The systems and platforms that use the current iteration of metrics (followers, likes, connections), are so easy to game and manipulate to render them...
It’s true. Beneath the hub bub and spam of traditional, mainstream social networks, and miles beyond the drudgery of LinkedIn, there exists a different kind of community, a corporate underground, that offers amongst other things, access to a treasure trove of resources including, a hidden job market for executives. Have you heard of The Corporate Underground? I didn’t think...
1. Buying that which you don’t understand. Jet seemed to inject all of their money into their marketing, on the novelty of curation. There was little evidence to show that they were retaining the customers when the novelty wears off. Jet was just too new. It had a better design strategy than Walmart and gave it something different. In...

POPULAR ARTICLES

Featured Articles

Big Ideas